Cecilia has 15 years' experience in brand strategy, industry trends and innovation with a broad range of clients, such as Heineken, Renault and McDonald's. Today she is the agency's strategy and development leader, and runs the blackbox bureau, which is dedicated to research and innovation projects. A graduate of the Sorbonne CELSA School of Journalism in Paris, since 2008 she has been teaching there, in a subject that means constantly renewing and questioning herself.
A foodie, both clients and the agency benefit from her passion, as she shares with us the best eating spots she discovers.
Partner - Strategy and Development
After obtaining a Masters in Sociology from the University of Social Sciences of Toulouse, Hüseyin started his career with Research International. After 2 years of shopper studies, he joined the strategy coaching unit, Idea Architects. He spent the following six years with different institutes (TNS Sofres, LH2, then BVA), supporting clients such as Heineken, Cosmopolitan or Michelin in strategic counselling or qualitative studies, and facilitating insight and idea generation workshops.
At every opportunity, Hüseyin makes the rounds of contemporary art exhibitions in France and abroad. He finds this a great way to gain inspiration and understanding of the world around him.
Consumer Knowledge Director
Julie began her career at Dentsu Aegis Media, in the Strategic Planning department. After a year, she joined Deepblue, the in-house Group team dedicated to brand strategy consultancy. She worked with them for five years, on major accounts such as Coca Cola, SFR, Renault and Liérac, before joining blackandgold in April 2010 as Senior Planner, and then the blackbox bureau as Consumer Planning Director.
She goes round brocantes and flea-markets throughout France, hunting down vintage treasures with as much passion as she follows current trends.
Consumer Planning Director
Sciences Po Paris graduate, Clara chooses the field of consumer research after a master’s degree in marketing. She spends 5 years at agency MSM, working on international projects of target exploration, innovation and strategic positioning, for clients such as Nescafé Dolce Gusto, Nestlé Health Science, DBApparel or Brown Forman.
A rock-climbing, mountain hiking enthusiast, Clara likes to step up to get new perspectives.
After graduating from University of Bordeaux with a master’s degree in sociology, Antonin started his career at BVA Qualitative Factory. He trained himself to ethnographic and qualitative studies, while contributing to the department’s annual trend report. He then joined blackbox in 2014 as a strategic planner and a research executive.
A huge music geek, Antonin loves to browse through today’s new tracks to discover tomorrow’s classics.
Strategic planner and Research executive