The challenge
Design the brand territory for Bic Shave Club offer, a new service that redefines the purchase of razors by combining online subscription with home delivery of the blades.

The Brand Idea
A global identity, from logotype to visual universe, including the delivered ‘shave box’, that captures the ingenuity and simplicity of BIC brand in a powerful and modern way.

The result
An efficient design that contributes to the success of the service, recommended by 89% of its users.