The challenge
Create a new premium reference among the Desperados family, that combines a promise of taste and strength inspired by brown spirits, with the accessibility of a beer brand.

Our brand idea
Explore the concept of intensity through the story of a mysterious adventure, in the heart of the night. Convey the organoleptic qualities of the product by choosing warm and deep color codes, mixing copper, amber and gold, adorning the first black colored-glass bottle of the range.

The result
A great start, with 3-month selling objectives met in only 30 days, and 600.000 recruited households.

The challenge
Develop a new Desperados beer with a more accessible taste, inspired from Spanish sangria.

The Brand Idea
Highlight the vibe of Spain’s hottest city : Barcelona
Visually, a balance between the Spanish ‘carácter’ and the soft fruity notes of the product, conveyed by a graphic reinterpretation of the city’s famous Parc Güell’s mosaics.

The result
A very consistent mix, from packaging design to communication.