The challenge
Upgrade Grand Mère quality perception and re-establish the brand in every coffee moment.

The Brand Idea
Refresh the brand without losing its soul.
Through a revamped identity, towards more timelessness, the restatement of ‘coffee expertise’ since 1956 and a less cartoonist style. Through a clarified segmentation to improve circulation throughout the range. Through the creation of a key visual articulating all the coffee solutions offered by the brand. And finally through the Grand Mère Connect activation, focusing upon the intergenerational communication.

The result
A timeless brand, that manages to speak up on all the coffee uses and rituals.