PELFORTH

PELFORTH
GIVE WINGS TO THE BRAND

Identity
 

PELFORTH
Establish the brand among the "classic lagers" market

The challenge
Reboot Pelforth brand’s positioning and roll it out, integrating all the « classic lager » codes, without loosing its specialty beer DNA.

Our brand idea
Emphasize the brand’s special features, including its authenticity and strong personality, while improving perceptions on taste accessibility, freshness and status. Its local anchorage was also leveraged through a new brand story around French regions discovery.

Results
A full revamp, that allows the brand to stay on track with the market premiumization trend, along with an engaging national on-trade and off-trade activation program, « The Grand Tour of Régional Aperitifs »

Identity Packaging Design Activation Positioning Brand universe
 
Establish the brand among the
Establish the brand among the
Establish the brand among the
Establish the brand among the

PELFORTH
DISCOVER THE "TOURNÉE DES APÉROS RÉGIONAUX"

Activation Retail
 
DISCOVER THE
DISCOVER THE
DISCOVER THE
DISCOVER THE

Pelforth
GIVE A FRUITY AND FRESH TOUCH

Packaging Design Key Visual Positioning
 
GIVE A FRUITY AND FRESH TOUCH
GIVE A FRUITY AND FRESH TOUCH
GIVE A FRUITY AND FRESH TOUCH
GIVE A FRUITY AND FRESH TOUCH

PELFORTH
CELEBRATE SPRING

Packaging Design Activation Retail
 
CELEBRATE SPRING
CELEBRATE SPRING