The challenge
Let a heritage but small brand emerge among power franchises

Our brand idea
Avoid overbidding on indulgence, but rather choose simplicity, wholesomeness and common sense, and convert it in a powerful tagline and key visual, before adapting them on all the brand communication supports (media campaign, website…)
More specifically on the digital side, align messaging by merging Poulain’s existing websites (recipes and ranges) into a single brand digital platform, conveying the new positioning.

Result
A consistent approach that allowed the brand to gain clarity, standout, and recognition