Let a challenger speak up!

The challenge

With no changes to its visual identity since 2006, the number-two name in fast food in France-and number three in Europe- needed packaging on par with its position as market challenger.


Our brand idea
We set out to clarify Quick's positioning by bringing the product to the forefront through neat, appealing visuals, along with ingredient information designed to whet the appetite and raise a smile. We gave a boost to the standing and consistency of the company's message by capitalising on the letter Q as a powerful, omnipresent brand signature, with the fun, playful persona echoed in a new colour scheme and offbeat wording.


The result

A modernised take on brand storytelling, allowing the brand to hold strong at #2 in France, amid an extremely heated market.

Packaging Design Positioning Wording