The challenge
Groupe SEB was aiming to overhaul the global identity of Tefal's packaging around a revamped brand philosophy: a focus on ingenuity and simplicity of usage, as part of a campagin to strengthen the brand.

Our brand idea
We focused on visual cues to help customers recognise evidence of brand intelligence. Juxtaposing a picture of the product with an immediate snapshot of its potential, and concentrating on a banner highlighting key features, we were able to enhance clarity through improved segmentation.

The result
An identity boost for some 1,000 listed products, projecting a stronger brand statement and conveying Tefal's unique positioning in the market.